Posts Tagged ‘newspapers’

…their back office really sucks. I re-upped late for the second year in a row because they couldn’t email me a receipt. I opted to switch to the digital edition & online, and they promised to fax me a receipt. Now the paper has begun to appear in my driveway again, and no receipt…


In a December New Yorker column that got linked around a bit, Surowiecki mentioned the ‘Marketing Myopia’ take on newspapers – that they might do better if they defined their business more broadly as an information business rather than a print business. Like most strategy profs, I’ve taught this issue of ‘defining the business’.
The traditional argument [...]